Nick Jones, CEO, Joules: “Our teams reacted creatively at a time when retailers would be forgiven for taking a more cautious approach”
It’s safe to say that 2021 has created a storm of challenging trading conditions impacting the industry, from supply chain delays to recruitment issues and national lockdowns.
However, in the face of adversity, I am delighted with how our teams have responded this year. Often, they have reacted creatively to find a unique solution to ensure that our business operates smoothly during a time when retailers would be forgiven for taking a more cautious approach.
Critically, this has provided opportunities for us to continue to explore how we can evolve Joules into an increasingly digital-led brand – a key priority for us. While online has always been an important channel for the business, the accelerated adoption of ecommerce over the past 18 months, combined with the steps we