72% of American Consumers Reduce Spending Due to Rising Inflation

Jungle Scout’s Q1 2022 Consumer Traits Report finds that even with lowered general investing, customers proceed to make investments in house and self-care buys

Push Release


Mar 23, 2022

Now, Jungle Scout, the foremost all-in-just one system for ecommerce sellers, launched its Q1 2022 Purchaser Developments Report. The quarterly research of 1,000 U.S. consumers reveals paying out and ecommerce developments, together with how inflation, model loyalty, and the homebody economic system are shaping retail in 2022. 

Critical insights from the report incorporate: 

Inflation-weary shoppers are lowering their investing.

  • 72% of shoppers are paying fewer because of to modern inflation, significantly cutting out “fun” or “impulse purchases.”
  • 38% are spending significantly less overall, and 34% are expending a lot less on the internet, the optimum reported figures on lessened buyer paying in at minimum a single 12 months.  

Discounts and bargains push on-line purchases and model loyalty.  

  • 47% of people acquire from their beloved makes thanks to affordability — the main driver of model loyalty around top quality, familiarity, and sustainability.
  • 53% make a invest in when introduced with a deal, coupon or low cost code, and 47% only acquire goods that are on sale or discounted. 

The “homebody economic climate” will influence paying out in 2022. 

  • 60% of buyers are expending more time at property, and 50% are far more prepared to spend dollars on their properties than prior to the pandemic. 
  • 62% have a increased desire in self-care now than pre-pandemic. 

“Mounting inflation is building shoppers continue to keep a tight maintain on their wallets and seek out specials and bargains far more than ever. As shoppers lean into homebody dwelling, groups these kinds of as self-treatment and dwelling will thrive. This provides an opportunity for ecommerce models to create customer loyalty with the proper products and solutions, perks, and promotions to satisfy shoppers’ requires,” says Michael Scheschuk, Chief Marketing Officer at Jungle Scout. 

Additional conclusions consist of: 

Leading increase in investing by classification (other than necessities and groceries) 

  1. Pet Provides
  2. Clothing 
  3. Natural beauty & Particular Treatment

Most well-liked on the web stores

  1. Amazon
  2. Walmart
  3. eBay
  4. Focus on

About the Report

Amongst Feb. 4-8, 2022, Jungle Scout executed an nameless survey among a panel of 1,000 U.S. customers about their getting preferences and behaviors. Respondents represent just about every U.S. state, all genders, and ages 18 to 75+, as well as all work varieties and different earnings degrees.

About Jungle Scout

Jungle Scout is the main all-in-one system for marketing on Amazon, supporting much more than $40 billion in once-a-year Amazon profits. Started in 2015 as the first Amazon item investigate device, Jungle Scout now functions a total suite of finest-in-class business management options and highly effective sector intelligence means to assist business owners and manufacturers handle their ecommerce companies. Jungle Scout is headquartered in Austin, Texas, and supports 10 world-wide Amazon marketplaces.

Push Get in touch with: 
Milena Schmidt 
[email protected]

Resource: Jungle Scout

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