Linen Club from Aditya Birla Group unveils new brand identity and logo, Retail News, ET Retail

Mumbai : Linen Club, the quality linen material brand from the Aditya Birla Group, announced the launch of its new brand id and symbol.

The new brand id and symbol signifies Linen Club’s enthusiasm, authenticity and abilities in developing the ideal linen material and attire.

The inspiration behind the new brand id is the amalgamation of European origin and Indian heritage. The new symbol with flax stalk and flower imprinted on a defend exemplifies authenticity and legacy.

The flax stalk and flower depict the flax fields of Europe, superbly capturing the origin story of Linen Club’s material and illustrating the authenticity behind developing a material that stands out. The flax fields of Europe are the birthplace of the finest linen material in the earth.

Nurtured by the generational abilities of the European farmers, the quality flax is woven by Linen Club into the quality and classy fabrics. The defend in the symbol symbolises Linen Club’s legacy and 7 decades of crafting excellence.

An icon of authority, heritage and management, the new symbol is the mark of India’s No.one linen material brand. Linen Club’s fabrics has a mark of authenticity and genuineness from the European Confederation of Flax and Hemp – CELC.

“With a strong legacy of in excess of 7 decades, Linen Club has finely crafted the story of linen in India. As we put together ourselves for the potential, we want the Linen Club brand id to manifest our enthusiasm for linen merged with our heritage, our abilities and our authenticity. The new id while staying genuine to the main values of Linen Club, presents it a credible and inspiring imagery. Be a part of me in celebrating our enthusiasm for linen with the launch of our new symbol and brand id,” said Satyaki Ghosh, CEO, Domestic Textiles (Grasim Industries) Aditya Birla Group.

The brand colors are encouraged by the flax plant and the flax fields of Europe. The main color, Teal, is a fusion of blue and environmentally friendly. It attracts inspiration from the pure blue sky and the environmentally friendly flax fields in Europe. The secondary color, Beige, is encouraged by all-natural flax fibres.

These colors appear jointly in the new brand id in forms that are ageless, stylish and modern day. The sum of the two properly captures Linen Club’s enthusiasm for linen. The new font is modern-day and symbolises breathability, a lot like linen’s inherent property by itself.

“As I am personally passionate about Linen, it was an complete delight when VGC was invited to rebrand Linen Club. By way of the new symbol we have introduced alive the story of Linen’s European heritage, the legacy of the brand in India and the fabric’s authenticity in terms of its sustainable attributes. We then also translated it to a classy visible narrative throughout a range of packaging and varied retail touchpoints,” knowledgeable Preeti Vyas, Chairwoman and CCO, VGC the company developing and planning the symbol.

Linen Club’s new brand line is ‘Passionate like you’. It celebrates enthusiasm as the important to the pursuit of excellence and the important to acquire. As the primary linen brand and pioneer of linen in India, with in excess of 70 years of working experience, Linen Club’s enthusiasm for linen speaks in its craft and types.

A passionate enabler of genuine and classy working experience, Linen Club via its new brand line celebrate its clients who are passionate.

With in excess of 7 decades of abilities in quality linen material, Linen Club presents the widest range of types in India and is synonymous with the finest quality linen. Linen Club provides 3000 in addition types every yr and has 6000 in addition point of profits, which helps make it the No.one Linen Brand in the country.