Daisy Street and Asos relaunch Tammy Girl

To start with released as a spin-off to lingerie retailer Etam in 1975, Tammy Woman was considered 1 of the most well known Uk large avenue makes focusing on the younger demographic. Nevertheless, the brand closed its large road outlets when it was purchased up by BHS in 2005, and then formally closed in 2016 when the retail chain collapsed.

On Thursday (26 May perhaps), Daisy Avenue introduced that it had acquired Tammy Girl licencing legal rights, and relaunched the manufacturer as a 32-piece capsule selection on Asos’s internet site.

Ranging from £15 for a cropped T-shirt to £36 for a gown, the assortment is intensely motivated by the developments of the early 2000s, it said.

Tammy Girl is also out there for wholesale, a model spokesman informed Drapers.

Daisy Street’s running director, Tay Singh, reported: “This is a extremely thrilling go for us at Daisy Road. More than the earlier 10 yrs we have labored really hard to develop into one of the primary vogue manufacturers for the Gen Z and Millennial purchaser. Staying genuine to our values as a brand, the re-launch of Tammy Woman is an extension of who we are.”