March 28, 2023

Women Fashion

Never be Caught

four ways to humanise cross-channel engagement with Lounge Underwear

Lounge Underwear spring summertime 21

Thursday 10 March, 1pm – Simply click below to sign-up

Community has been critical to British lingerie brand Lounge Underwear’s success – and with around a few million followers on Instagram and £55m turnover in 2020, it has definitely crafted a faithful following. But setting up a community requires a human component, even in today’s electronic earth.

Be a part of Lounge Underwear’s Kiran Bains (chief marketing officer) and Rita Sousa (head of CRM) as they examine the troubles, options and wins associated with driving consumer engagement, retention, and manufacturer loyalty – and what they have figured out about humanising interactions across numerous channels.

They will be joined by Kelsey Jones from client engagement system Emarsys as they delve into:

– Lounge Underwear’s growth in electronic mail channel and leveraging to start with celebration info to produce better segmentation and context

– The worth of linked, built-in channels, and how automated cross-channel execution performs a critical job in humanising the consumer experience – together with across paid out media and SMS

– The challenges involved with scaling client engagement throughout 11x accounts and web page houses

– The place Lounge Underwear has seen wins in making improved client understanding by way of intelligence and analytics, and how insights tutorial its technique

– What the potential roadmap retains as the business retains legitimate to its mission of developing further, dependable relationships with shoppers – major to better retention and business effect


  • Kiran Bains, chief marketing officer, Lounge Underwear
  • Rita Sousa, head of CRM, Lounge Underwear
  • Kelsey Jones, worldwide director of merchandise marketing, Emarsys


  • Graeme Moran, affiliate editor, Drapers

Thursday 10 March, 1pm – Click on right here to register

About Lounge Underwear:

Immediate-to-shopper lingerie brand name Lounge Underwear was launched in 2015 by spouse-and-spouse workforce Daniel and Melanie Marsden, with just £1,000 of the couple’s individual cash.

Amassing more than 3 million followers on Instagram, the Solihull-centered organization was the highest position vogue agency in The Sunday Periods Rapid Monitor league desk of private firms with the quickest-rising profits in 2020 – at fifth position overall.

Remember to be aware, by registering, your specifics may possibly be shared with our webinar partner Emarsys.