How Fashion Influencer Tenicka Boyd Built Her Following Through Bold Colors and Social Justice

Lynn Imbier

When hunting at Tenicka Boyd’s Instagram and TikTok internet pages, it is clear the trend influencer is a admirer of shade. Followers can count on to see all hues of the rainbow by means of Boyd’s each day outfit posts.

Boyd’s inclination for daring colors was not normally a hallmark of her type. The vogue influencer used the final 15 a long time performing in social justice, most recently serving as an executive at the American Civil Liberties Union and previously working at corporations like Colour of Alter and at the White House beneath the Obama administration, exactly where she trapped to a uniform of neutral outfits.

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“I stay a colourful everyday living and I embrace coloration,” she discussed. “I think it’s seriously crucial, especially for the way we feel about and specific pleasure and pleasure at these types of a time like this. I started out in a particular way just trying to crack out of the manner. I would increase a colorful bag to my all-black work outfit, or I would add some sienna burnt orange pants to an all neutral palette.”

At the starting of the pandemic, Boyd started out experimenting with vibrant outfits on Instagram and gradually transitioned also to TikTok as soon as she noticed that movie written content was resonating the most with her adhering to. Her colourful outfits plus her life-style and journey articles led to a regular raise in her follower count, which is now in excess of 700,000 on Instagram and TikTok put together.

Tenicka Boyd modeling pieces from the Amazon collection. - Credit: Courtesy of Amazon

Tenicka Boyd modeling items from the Amazon assortment. – Credit: Courtesy of Amazon

Courtesy of Amazon

“What TikTok and video clip written content is undertaking is it opened up the floodgates of what is achievable,” Boyd claimed. “People are actually craving authenticity, so I believe that’s seriously my approach. It is all about connecting and creating group with people today and seriously assisting men and women see that carrying color is also just a way that we can express ourselves and it can be stylish, fabulous and truly manner-ahead in a way I really don’t believe a ton of individuals genuinely use due to the fact they’re applied to a monotone uniform that Instagram truly piloted when I was coming out of faculty.”

Boyd builds this group also as a result of currently being vulnerable and sharing snippets of her lifestyle with her followers, like conversing about placing boundaries with family and being present.

She can make a level to use her system and influence to advocate her social justice operate, sharing corporations she supports and talking out on leads to that are critical to her.

“Social justice is just how I grew up,” she explained. “It’s how I see the entire world. It is my moral compass and it’s just who I am. I communicate about prison justice reform, law enforcement reform and about all the matters that make a difference to me. I weave it into my passions. I just want to demonstrate up on the net as a total particular person — as an individual who is deeply influenced by matters that are taking place in the world, wrongs that are going on in the entire world and I needed to go on to lend my voice and not only make men and women aware, but steer them towards companies that are genuinely bettering some of the disorders of the folks close to us.”

Boyd’s social media existence has drawn the attention of numerous brand names that have tapped the influencer for partnerships, these kinds of as Lulus, Nina Footwear, Anthropologie, Aerin Natural beauty and Amazon, which is working with Boyd on a next collection for The Drop, the company’s fashion arm that creates collections with influencers and famous people.

The influencer’s next assortment, which will be unveiled on Thursday, is a restock of her first collection and includes former styles in new colors. The original lineup targeted on an orange hue, and now offers the spring pieces like puff-sleeved tops, midi dresses and vast-legged trousers in yellow, blue and purple. The restricted-version collection offers dimensions ranging from XXS to 3X and is priced from $54.90 to $79.90.

“It’s all about a colourful lifetime and enjoying the methods we can permit colour into our lives,” Boyd mentioned about the collection and her social media strategy. “I appreciate to assume about just the way we assume about leisure and reclaiming leisure in our life — just breaking out of some of those people social norms we have been programmed to imagine. I know so a lot of of us communicate about all the methods the pandemic has altered our daily life, but the pandemic has seriously allowed me to move into my have id and genuinely love the points that I like the most out loud.”

Tenicka Boyd modeling pieces from the Amazon collection. - Credit: Courtesy of Amazon

Tenicka Boyd modeling parts from the Amazon collection. – Credit: Courtesy of Amazon

Courtesy of Amazon

Browse Far more In this article:

How Maddie White Went From Fashion Model to One particular of TikTok’s Rising Vogue Influencers

Influencer Jade Marie Talks ASMR Splendor and Her ‘Complexions by Jade’ Collection

Chriselle Lim Talks Becoming a Woman Founder, Phlur and Her Social Media Shift

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