Indian social media drags Gucci for $3,500 kaftan

Lynn Imbier

Time to raid Grandma’s closet.

Gucci has discovered alone in the hot seat as soon as yet again as South Asian shoppers have taken to social media to blast the brand name for cultural appropriation — this time for hawking a $three,five hundred floral tunic that some have said look identical to $five kurtas.

The Italian trend residence bundled the piece in its most up-to-date completely ready-to-don selection.

“Crafted from organic and natural linen, this kaftan is enriched with a floral embroidery and self-tile tassels,” browse the authentic description for the product on, in advance of the website was updated with a shorter edition.

Gucci writes that the style initial appeared in its 1996 line and is an “integral portion of the Home aesthetic,” as the brand name has reimagined it over the yrs with “new materials and modern specifics,” in accordance to the Independent.

Caftans have been worn in traditional gown by men and women of Asiatic cultures for hundreds of yrs. The style was popularized globally in the middle of the previous century.

Likewise, a kurta is a tunic with roots in Central and South Asia, primarily India, the place many are slamming Gucci for the conspicuously overpriced piece.

“Unexpected layering with tracksuit items defines a complete new way to interpret the garment, giving it a stunning twist,” the designer item’s description goes on to suggest, alongside photographs of a in shape model carrying the shin-size shirt with green track pants and sneakers.

“Gucci marketing an Indian kurta for two.five lakhs? I’ll get the exact same point for five hundred bucks,” wrote a single Twitter consumer utilizing Indian forex — pointing out the regular price of a kurta is a single-five-hundredth of what Gucci is charging.

A further critic instructed a single superior: “Gucci sweetie I will obtain you this specific exact same kurta from Sarojini market place [for] a lot less than $five.”

“Gucci be marketing this kurta for four,550 [Canadian dollars] and I am like …. Who is shelling out that form of $$$ for a kurta that ammi [Mom] bought me from Murree’s Shopping mall Highway for 300 rupees,” wrote Toronto-dependent journalist Tazeen.

The century-old brand name might not be perspiring this controversy, as the masses are at the moment tuned in to the building of the confident-to-be blockbuster biopic “House of Gucci.” Adam Driver and Woman Gaga star as Maurizio Gucci and his wife, Patrizia Reggiani, in the tale of trend royalty and homicidal tragedy.

The Gucci fam has not been rapid to embrace the film, telling the Involved Push in April that they are “truly disappointed” with the film’s sensationalism and inaccuracies, in accordance to Patrizia Gucci, a cousin of Maurizio’s (and no relation to his wife).

Among the heir’s many complaints, Patrizia said that Al Pacino is much too “fat” and “short” to depict her grandfather Aldo Gucci, whom she explained as tall and handsome, “like all the Guccis.” Jared Leto’s transform as her father, Paolo, is just as upsetting. “Horrible, horrible. I however really feel offended,” she said.

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