India’s Flipkart & Myntra partner with Canopy to conserve forests

Lynn Imbier

Flipkart Group, India’s homegrown buyer net ecosystem that involves e-commerce marketplace Flipkart and trend and lifestyle system Myntra, has partnered with not-for-financial gain environmental organisation Canopy to advance its sustainability initiatives. It has dedicated to liable sourcing of sustainable packaging and artifical cellulosic fibres. Flipkart and Myntra have joined Canopy’s […]

Flipkart Group, India’s homegrown buyer net ecosystem that involves e-commerce marketplace Flipkart and trend and lifestyle system Myntra, has partnered with not-for-financial gain environmental organisation Canopy to advance its sustainability initiatives. It has dedicated to liable sourcing of sustainable packaging and artifical cellulosic fibres.

Flipkart and Myntra have joined Canopy’s Pack4Good and CanopyStyle initiatives to increase their sustainability dedication to shift toward sustainable packaging and material sourcing, the two entities said in a joint media release.

Not too long ago, the Group had also introduced a change away from solitary-use plastics in its packaging with the introduction of sustainable alternate options this kind of as eco-helpful paper shreds, replacing poly pouches with recycled paper bags, replacing bubble wraps with carton squander shredded material and two-ply roll to name a handful of.

As signatories of Canopy’s Pack4Good (packaging) and CanopyStyle (trend) initiatives, the two Flipkart Group companies will change toward sustainable sourcing of forest-derived merchandise and pilot option upcoming-era remedies to changeover away from forests for raw products.

For the upcoming three years, Flipkart and Myntra will focus on discovering sourcing or building of reusable/refillable shipping and delivery boxes to cut down corrugated paper and paperboard encouraging the use of recycled, reusable or FSC qualified paper and packaging as perfectly as sourcing merchandise with responsibly sourced artifical cellulosic fibres and style and put into practice e-commerce, shipping and delivery, exhibit and wrapping systems that minimise the use of packaging products.

Flipkart Group companies will also boost utilisation of recycled products in packaging utilise reusable packaging systems for intra business apps boost the use of electronic interaction, marketing and accounting systems adopt best techniques including researching and making use of rising and circular financial state improvements and boost the use of responsibly sourced artifical cellulosic fibre for in-home merchandise including rayon/viscose, lyocell and modal.

“India has incredible possible to be a worldwide chief in the generation of Up coming Gen packaging and clothes and this partnership with Flipkart and Myntra turbo costs initiatives to scale these weather-conserving remedies on a meaningful timeline,” said Nicole Rycroft, executive director at Canopy.

“Flipkart as a homegrown e-commerce marketplace is dedicated to creating a sustainable ecosystem by sourcing responsibly even though creating sustainable alternate options for business desires. In this endeavour, we are so delighted to be becoming a member of equally CanopyStyle and the Pack4Good initiatives, in get to help save the world’s ancient and endangered forests,” said Hemant Badri, senior vice-president and head of offer chain at Flipkart.

Fibre2Fashion News Desk (KD)

Flipkart Group, India’s homegrown buyer net ecosystem that involves e-commerce marketplace Flipkart and trend and lifestyle system Myntra, has partnered with not-for-financial gain environmental organisation Canopy to advance its sustainability initiatives. It has dedicated to liable sourcing of sustainable packaging and artifical cellulosic fibres.

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