JCPenney Proclaims “Shopping is Back!” in New Campaign as it Celebrates 120 Years as an Iconic American Brand

Introducing comic Melissa Villaseñor as Penny James, a vogue-loving,
household-decorating, crimson eyeglasses-wearing JCPenney superfan

LEWISVILLE, Texas, April 04, 2022–(BUSINESS WIRE)–JCPenney — the searching location for various, doing work American families — reveals right now the “Searching is Back!” manufacturer campaign.

This press launch features multimedia. Check out the complete launch listed here: https://www.businesswire.com/news/dwelling/20220404005312/en/

JCPenney reveals its new “Searching is Again!” manufacturer marketing campaign. (Image: Business Wire)

The built-in campaign involves a clean brand glimpse in shops and on the net a celebration of purchasing and the Company’s 120^th birthday with a specific product sales promotion of 30% off storewide as well as for our reward users, an additional $10 reward reward for each and every $50 used now as a result of April 12 a collection of advertising places that includes Melissa Villaseñor as the fabulously unique and self-assured Penny James and the JCPenney Cross-Region “Purchasing is Back again!” Tour, that brings the bash to family members and communities across the U.S.

“The JCPenney brand name holds an exceptionally special place in millions of Americans’ closets, households and reminiscences. We rejoice this legacy although demonstrating a reinvigorated JCPenney manufacturer that expresses our vitality and optimism, which we want prospects to practical experience with us,” said Invoice Cunningham, vice president, Marketing. “JCPenney is reworking alone with innovation and creativeness and is completely ready to get back again to connecting with our clients via browsing.”

“Procuring is Back!” and Listed here to Continue to be

Shoppers are a lot more completely ready than ever to get back again out there, to the locations and men and women that deliver them pleasure. JCPenney is foremost the charge to welcome persons into suppliers across The united states, wherever consumers can reconnect with all the factors they adore the procuring experience. At JCPenney areas and on the internet, consumers will discover and find out goods for every moment major and small and know for specific that “Browsing is Again!”

Story carries on

To convey to the marketing campaign to existence, JCPenney is thrilled to introduce a recurring character named Penny James. Melissa Villaseñor, Tv set and movie comedian and latest solid member of “Saturday Night time Reside,” transforms into Ms. James, the final All-In Searching Fanatic who finds pleasure in each and every corner of JCPenney.

As a JCPenney superfan, Ms. James is observed throughout online video and graphics sharing all the good reasons to adore the JCPenney searching encounter, from modeling wonderful outfits, cozying up with household décor, comforting with a hair treatment and type, and purchasing a pair of sassy, JCPenney-red prescription glasses. She joyously declares, “Shopping is Back!”

“The character of Penny James is a playful tribute to our consumers and what they love about JCPenney. Procuring is again, and it is time for JCPenney to be bold and energetic, just like Penny,” explained Carl Byrd, vice president, Artistic & Model Synergy. “We uncovered a dream collaborator in Melissa, who graciously assisted bring this unforgettable and endearing agent of our brand to lifetime.”

Ms. James wishes JCPenney a pleased 120^th birthday in the initially video clip location airing now.

120 A long time Youthful

Due to the fact April 14, 1902, JCPenney has lived by The Golden Rule to provide design and worth to operating family members across the region. The Firm developed with these families by redesigning searching ordeals, embracing fashion and cultural trends, and enriching unique traditions. These days, JCPenney proudly brings again purchasing as the only one-stop location providing diverse clients with vogue, high quality, advantage and price no issue in which, when or how they want to shop.

“As we access the 120-12 months milestone and stage into a new period — for fashion and our Organization — there is a large amount of enjoyment all around JCPenney, which shines by way of in our marketing campaign,” mentioned Cunningham. “‘Shopping is Back!’ allows us to spotlight our standout portfolio of private manufacturers, countrywide brand names and partnerships, the inclusivity at the heart of our Business and item assortments, and the operate we have performed as a business to evolve at the time once again.”

Serving Up Design and style & Activities Nationwide

JCPenney requires “Buying is Back!” on the highway with a tour crossing The united states. Every single quit will present a block occasion-type celebration with nearby foodstuff suppliers, games, tunes and giveaways. Family members are invited to be part of as the Firm pays tribute to the prospects it has served for generations and welcomes new kinds with a celebration 120 many years in the building.

“We’re grateful for the tens of thousands and thousands of consumers who have shown their JCPenney like and loyalty,” mentioned Cunningham. “There’s no extra genuine way to thank them, our associates and the communities we provide than by making experiences that tap into JCPenney recollections we cherish and making new ones, too.”

JCPenney and its associates will also workforce up with nonprofit associates in the communities the tour visits to assistance the Company’s philanthropic mission to help close the option hole for under-resourced youth.

Catch the JCPenney Cross-Country “Procuring is Back!” Tour as it will make its way coast-to-coastline visiting shops commencing Could 14 via the summertime and back-to-school season:

• Torrance, California – May possibly 14

• Henderson, Nevada – May perhaps 21

• Lone Tree, Colorado – Might 28

• El Paso, Texas – June 4

• Frisco, Texas – June 11

• Springfield, Missouri – June 18

• Schaumburg, Illinois – July 2

• Fort Wayne, Indiana – July 16

• Louisville, Kentucky – July 23

• Buford, Georgia – July 30

• Whitehall, Pennsylvania – August 6

• Backyard garden Metropolis, New York – August 13

Images and Assets

To download this launch and hi-res multimedia, please stop by the JCPenney Newsroom.

About JCPenney

JCPenney is the shopping spot for various, doing the job American people. With inclusivity at its core, the Company’s solution assortment meets customers’ everyday needs and assists them commemorate just about every exclusive event with design, high quality and value. JCPenney presents a wide portfolio of manner, attire, property, attractiveness and jewelry from nationwide and private brand names and supplies particular solutions including salon, portrait and optical. The Enterprise and its 50,000 associates around the globe provide clients wherever, when and how they want to shop – from jcp.com to far more than 650 retailers in the U.S. and Puerto Rico.

In 2022, JCPenney celebrates 120 many years as an legendary American manufacturer by continuing its legacy of connecting with buyers by means of browsing and group engagement. Please check out JCPenney’s Newsroom to find out a lot more and comply with JCPenney on Facebook, Instagram, Twitter and LinkedIn.

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Contacts

Melissa Seekely, Corporate Communications Manager, JCPenney
[email protected]