Krystal Unveiled as CHARLES & KEITH’s First-Ever Global Brand Ambassador

Push Release – Jan three, 2022 SINGAPORE, January three, 2022(Newswire.com) – CHARLES & KEITH – the go-to label for footwear, handbags and equipment on the cutting edge of fashion – appoints actress and singer Krystal as its initially-at any time world model ambassador, continuing its eyesight to empower gals all […]

Push Release


Jan three, 2022


CHARLES & KEITH – the go-to label for footwear, handbags and equipment on the cutting edge of fashion – appoints actress and singer Krystal as its initially-at any time world model ambassador, continuing its eyesight to empower gals all around the environment to convey by themselves freely via fashion.  

Recognised for her eager sense of fashion, the multi-hyphenate who was a member of the K-pop girl team f(x), is the embodiment of the modern day-working day female, who strives to be the most authentic model of herself.

The ambassadorship kicks off with Krystal fronting the Spring 22 campaign, which highlights this season’s key footwear and baggage styles from the Blooming Spring collection: exactly where fresh floral motifs, delicate pastels and vivid splashes of colours acquire centre stage. 

Each friends and enthusiasts alike can also be expecting exceptional movie information, exactly where the proficient multi-hyphenate will showcase her distinctive sides and deal with burning issues on all issues fashion life style.   

“CHARLES & KEITH has usually celebrated gals, encouraging their expression of individuality and style via our collections. We are thrilled to welcome Krystal, whose spirit carefully aligns with our model values, to the CHARLES & KEITH household. Together, we hope to inspire gals all all around the environment to showcase their particular style – exciting, freely and with flourish” reported model co-founder, Keith Wong.

“I am really honoured and happy to be the initially world model ambassador of CHARLES & KEITH. I respect the brand’s dependable endeavour to empower gals via fashion in excess of its 25-year historical past – generating beautifully crafted collections that characteristic a amazing stability between on-craze styles and basic wardrobe staples,” Krystal reported of her new position. 

“Spring retains a specific location in my heart – you usually get the sense that it is a time for renewal and optimism – the perfect time to kick-get started this collaboration. I am searching forward to be on established for the campaign shoot and becoming transported to a floral wonderland with fresh, playful colours,” she additional.

The CHARLES & KEITH Blooming Spring campaign for Spring 2022 showcasing Krystal will start in February 2022.

Media Relations: 
CHARLES & KEITH Global Push Business
Cellular phone: +sixty five 6590 7700 
E mail: [email protected]

About CHARLES & KEITH

CHARLES & KEITH is the go-to fashion label for classy urbanites, recognized for its curated collections of applicable patterns. Launched in 1996 by business owners Charles Wong and Keith Wong with the objective to spark joy and self confidence in fashion-forward gals by offering footwear patterns that are functional and attractiveness to on-craze sensibilities, the model has developed to give a total-fledged line of footwear, baggage, eyewear, equipment and costume jewelry.

Anchored by its four model values – Experimental, Fascinating, Curated and Modern – CHARLES & KEITH aims to rejoice and inspire gals each and every working day. With in excess of 600 brick-and-mortar merchants in its world network, CHARLESKEITH.COM extends the brand’s get to via the United States of America, Asia Pacific and Europe.

Resource: CHARLES & KEITH

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