Levi Strauss to acquire athletic wear maker Beyond Yoga, Retail News, ET Retail

Lynn Imbier

Levi Strauss & Co. mentioned on Thursday it would obtain clothing maker Beyond Yoga for an undisclosed sum, as it seems to be to increase its presence in the beneficial leggings classification that boomed throughout the COVID-19 pandemic. Apparel merchants, such as American Eagle Outfitters Inc and Abercrombie & Fitch […]

Levi Strauss & Co. mentioned on Thursday it would obtain clothing maker Beyond Yoga for an undisclosed sum, as it seems to be to increase its presence in the beneficial leggings classification that boomed throughout the COVID-19 pandemic.

Apparel merchants, such as American Eagle Outfitters Inc and Abercrombie & Fitch Co, have been ramping up their exposure to the kind of clothing that can be worn at dwelling such as shorts and tanks, as demand for the items surged throughout pandemic-led lockdowns that retained men and women indoors.

Levi Strauss mentioned Beyond Yoga, which focuses on system positive clothing, would operate as a standalone division, and probably contribute above $one hundred million to the firm’s internet profits in fiscal 2022.

Last thirty day period, Levi’s shares climbed immediately after the organization forecast a robust entire-year gain fueled by a more quickly-than-expected rebound in demand for its denims, tops and jackets.

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