Levi’s ropes in Deepika Padukone as global brand ambassador, Retail News, ET Retail

Lynn Imbier

Denim brand Levi’s has roped in Bollywood actor Deepika Padukone as its world wide brand ambassador. Padukone will be viewed spearheading the new marketing campaign centered on an all-new array of style fits from Levi’s, the company stated in a statement.

“Authenticity, Originality, and Honesty are values that the brand has been designed on and are values I establish with the most! For these unaware, I have normally been a denims and t-shirt variety of female. The proper pair of denims not only make me truly feel snug but also confident! I am definitely honoured and delighted to be associating with a person of the world’s most legendary brand names-Levi’s,” Padukone stated.

For Levi’s, this calendar year will be about statement-producing shapes like superior-rises, on-craze unfastened fits, and the runway returning wide-leg bottoms.

That includes its Drinking water

“We are definitely thrilled, Deepika’s individuality shines via a stability of staying bold, authentic, legitimate, and uncompromising that properly fits with our brand values. She is not only a design icon but also an inspiration to the youth and women of all ages globally. With her on-board, we are confident of strengthening the brand even more in particular when we are strongly focusing on foremost the women’s classification,” stated Sanjeev Mohanty, Taking care of Director- South Asia & MENA at Levi’s.

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