Not Just A Label adopts B2C model

Lynn Imbier

The system will start on 22 July to join Not Just A Label’s 40,000 rising designers with international customers.

Founder and main executive Stefan Siegel stated: “Allowing our pool of designers to sell immediate to the customer is the long term to fashion structure, to commerce, to trade exhibits, to fashion months, to unsustainable tactics.”

The transfer is a response to the shifting landscape of the fashion retail sector as a outcome of the coronavirus.

Asserting the new system, the business stated: “With the shuttering of office suppliers and boutiques terminating wholesale, the cancellation of fashion months, even a designer’s potential to safely and securely get the job done alongside their structure teams, the full landscape has been seriously impacted. The reduction of accessibility to assets and earnings has compelled many rising designers to dilemma no matter if or not their firms can survive.

“The fashion industry desires a contemporary approach to survive, a approach that will preserve the hand-designed production uncovered within just the collections of impartial designers, to preserve the consumer’s pocketbook, to preserve the overall health of our world, and to preserve fashion.”

Not Just a Label was started in 2008 as a platform to assistance collaboration amongst rising designers and showcase them to the industry. It is now house to 40,000 international designers with the possible to sell product or service exceeding a gross products value of $1bn (£794m).

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