Reliance Retail to launch Swadesh to sell products sourced from artisans, Retail News, ET Retail

Reliance Retail to launch Swadesh to sell products sourced from artisansReliance Retail explained on Thursday that it will start a new structure named Swadesh that will provide handmade textiles, handicrafts, agriculture things and other merchandise sourced right from artisans.

The very first Swadesh shop will be rolled out in the second 50 % of the present-day fiscal yr, Reliance Retail reported in a push release on Thursday.

The business reported Swadesh is section of its ‘Handmade in India’ programme that is aimed at showcasing authentic handcrafted goods and marketing the rich Indian art types in marketplaces around the environment.

“It will be a assortment of meticulously curated products and solutions, portion of the prosperous legacy of India’s heritage that appear alive in the fingers of our supremely competent and gifted craftspeople,” the press release mentioned. “Swadesh aims to generate a special eco-process for reviving languishing crafts, enhancing techniques of the inventive communities by furnishing ability improvement /structure trainings, ability building workshops that will guarantee sustainable livelihoods for artisan communities.”

The company further reported Swadesh is partnering with a variety of governments undertakings and point out governments and has presently signed a memorandum of comprehending (MoU) with the ministry of textiles to supply handicraft products and solutions instantly from artisan communities.

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