March 28, 2023

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Report: 58% of Consumers Are Influenced by a Brand’s Social Activism

Jungle Scout’s Q3 2021 Shopper Trends Report explores retail leaders, top item classes, and paying out additionally, see how transforming buyer actions and adoption of social media and rising technologies are impacting ecommerce

Push Launch

current: Sep 14, 2021

These days, Jungle Scout, the major all-in-1 platform for offering on Amazon, released its Q3 2021 Shopper Trends Report, a quarterly examine of one,100 U.S. consumers which reveals how social media and tech proceed to steer consumers’ buys — specially amongst younger consumers.

Important insights include things like:

40% of consumers lookup for products and solutions to get although on social media. 

  • When sixty five% of all consumers commence their online browsing lookup on Amazon and forty seven% on a lookup engine like Google, a lot of also shop specifically on social media: 30% on Fb, 21% on Instagram, and thirteen% on TikTok. 
  • However, amongst consumers ages eighteen-24, 35% shop on Fb, 44% on Instagram, and 33% on TikTok.

Customers are trying to get higher accountability and transparency from manufacturers they observe.

  • fifty eight% of consumers say a brand’s social activism impacts their impression of a model — including order decisions. 
  • The most influential model activism attributes are: Worker procedure (sixty three% of consumers say this influences their order), Transparent procedures (sixty%), Domestically sourced products and solutions (fifty six%), and Eco-welcoming manufacturers (fifty six%).

“Manufacturers proceed to acquire visibility and influence customer actions throughout new channels and online platforms,” claimed Greg Mercer, founder & CEO of Jungle Scout. “Advertising, social media campaigns, and partnering with influencers is much more trackable and successful than at any time prior to.”

Other insights in Jungle Scout’s Q3 Shopper Trends Report include things like:

  • Shopper paying out: 32% of consumers say they will minimize overall paying out by means of 2021 just 19% will improve paying out fifty% will maintain paying out the identical.
  • Best retail merchants and websites: Nearly as a lot of consumers (sixty three%) have acquired from a physical Walmart retailer as have shopped on (sixty five%) in the previous three months.
  • In-need products and solutions: The vacation time is beginning early — 31% of consumers will commence their vacation browsing prior to Halloween and much more than half prior to Thanksgiving.

About the Report

Concerning Aug. six-nine, 2021, Jungle Scout performed an anonymous study amongst a panel of one,100 U.S. consumers about their acquiring tastes and behaviors. Respondents represent every single U.S. condition, all genders, and ages eighteen to seventy five+, as effectively as all employment kinds and different income ranges.

About Jungle Scout

Jungle Scout is the major all-in-1 platform for offering on Amazon, supporting virtually $22 billion in annual Amazon income. Founded in 2015 as the to start with Amazon item analysis instrument, Jungle Scout today functions a comprehensive suite of ideal-in-course business administration answers and strong marketplace intelligence resources to assist business owners and manufacturers handle their ecommerce organizations. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.

Media Get in touch with
Molly Burke
Media Strategist
[email protected]

Supply: Jungle Scout