Shawn Mendes (and His Abs!) Team with Tommy Hilfiger on New Campaign and Sustainable Partnership

Tommy Hilfiger

There is very little keeping Shawn Mendes again.

The Grammy Award nominated singer-songwriter is venturing into the vogue earth with his most recent campaign and partnership with Tommy Hilfiger — and it really is bringing fashion, sustainability…and abs!

On Thursday, the brand name introduced its “Classics Reborn” Summertime 2022 international campaign, photographed by Craig McDean, and tapped Mendes to design the 1985 Application selection.

Posing in a barren field, he donned vintage, sexy Americana seems which includes fifty percent buttoned tee shirts and very low increase jeans revealing the waistband of his Tommy Hilfiger underwear. In just one photograph, he even revealed his toned stomach muscles as he is photographed dressing.

Tommy Hilfiger

The marketing campaign, which is established to start Might 16, is the initial initiative a part of Mendes and the brand’s “Play it Ahead” sustainable partnership.

“I have constantly been encouraged by Tommy and the legendary brand he built, and I am thrilled to share our journey alongside one another with my supporters,” Mendes, 23, claimed in a press release. “Anyone has a role to play in making a much more sustainable long term and I am impressed to see what we can reach.”

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We can also be expecting a lot more looks from the “Mercy” singer through the collaboration. For his upcoming Marvel: The Globe Tour, Mendes will have on sustainable, custom-manufactured Tommy Hilfiger items whilst the manufacturer designs to donate $1 million to “offset the environmental effects of the tour.”

The two will also co-design a Spring 2023 capsule assortment, which will consist of “reimagine[d] timeless type” and “recycled and new content improvements”.

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Tommy Hilfiger

“Shawn’s not only a multitalented musician — he also signifies a new generation of Future Makers who comprehend the will need for motion,” Tommy Hilfiger stated in a push release. “By joining forces with Shawn to discover, share and innovate, we can create on what we’ve already attained and consider our sustainability journey to the future stage.”

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Mendes added: “I seem ahead to finding out from each other, checking out how inventive reimagination can have a good outcome on the fashion marketplace, and sharing what living extra sustainably means to me.”

Tommy Hilfiger

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This isn’t the first time the “Stitches” singer is repping the vintage brand name.

On May perhaps 2, Mendes attended the Met Gala wearing Tommy Hilfiger to rejoice the institute’s “In America: An Anthology of Trend” exhibition. He donned a navy overcoat (styled unbuttoned to expose the maroon lining) with a popped collar, a matching navy suit and heeled boots to match the evening’s theme.

He also nailed down the Tommy Hilfiger aesthetic (practically) with his coordinating manicure, which showcased the brand’s logo painted on his ring finger.

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Associated: Shawn Mendes Attracts Comparisons to Disney Princes in His Tommy Hilfiger 2022 Satisfied Gala Look

The singer shook the world wide web with his regal ensemble as lovers in contrast his look to the likes of the Small Mermaid‘s Prince Eric and Bridgerton’s Lord Anthony Bridgerton.

Mendes also shared the adore on Instagram, posting his chivalrous red carpet moment. “i am so very pleased to have attended the Fulfilled Gala with @tommyhilfiger this yr. walked the carpet in a gorgeous upcycled glimpse ✨✨,” he captioned the image gallery.