March 29, 2023

Women Fashion

Never be Caught

Single mom and her 15-year-old daughter launch hand-crafted jewelry line via an Etsy store

STATEN ISLAND, N.Y. — When Nevaeh Smith, 15, was recovering from hip operation to correct a slight deformity in summer time 2020, she began creating intricate jewelry parts that attracted the interest of her friends and family members.

With this in brain, the Michael J. Petrides Faculty climbing sophomore teamed up with her mother, Jade Smith, 39, and the pair opened an Etsy store — aptly named Nevaeh’s Jewellery — in December 2021.

These days, the New Brighton-based mostly mom/daughter team has consumers from throughout the nation and as considerably as the United Kingdom who are captivated to the wide variety of handmade necklaces, rings, bag charms, earrings, bracelets and anklets crafted with vibrant beads and/or exceptional stones.

Neveh's Jewelry

Nevaeh’s Jewelry can be uncovered on and at Lo’ Kel-Li Vendor’s Market place, a room in the Staten Island Shopping mall, New Springville, the place tiny corporations can show and provide their wares. (Courtesy of Jade Smith)

“Our parts are produced in compact batches no much more than 10 of a certain type will at any time be produced. We use a good deal of beading for our craft, and we have made custom made orders on ask for. We give every and each individual piece treatment and interest, and we are constantly collecting inspiration from most recent fashion traits, or just conversing and sharing ideas,” mentioned Jade Smith, a solitary mother, lengthy-time advocate for the disabled inhabitants and impartial living specialist at the Staten Island Heart for Impartial Dwelling.

And Smith explained she could not be additional proud of her daughter’s entrepreneurial expertise.

“Nevaeh is in fact a budding entrepreneur, and is presently obtaining fantastic information from other women of all ages business entrepreneurs on how to expand her business and make good money conclusions,” she explained.

Neveh's Jewelry

The New Brighton-centered mother/daughter workforce has shoppers from throughout the region and as far as the United Kingdom who are attracted to the variety of handmade necklaces, rings, bag charms, earrings, bracelets and anklets crafted with colorful beads and/or distinctive stones. (Courtesy of Jade Smith)

In addition to their Etsy retailer, the mom and daughter are standard distributors at Lo’ Kel-Li Vendor’s Current market, a place in the Staten Island Mall, New Springville, exactly where little firms can screen and market their wares.


Jade Smith’s mom, Lori Smith, has survived two bouts with breast cancer. This powerful woman purpose model impressed the Smiths to upstart the business. So to honor this excellent inspiration in their daily life, every single other thirty day period, the Smiths showcase a new bracelet structure. And for the initial two weeks of every single month with the proceeds of each and every bracelet obtained for the duration of that time, they donate a person for every single client at Staten Island College Hospital’s FLorina Rusi- Marke Complete Breast Middle.

“At the conclusion of the two weeks, we go to the hospital and personally produce the bracelets to our buddy Toni Freda who works there, and we listen to that the people adore them. Since April 2022 we have built and sent virtually 100 bracelets,” said Smith. “We do this to honor the individuals who are dealing with a huge problem, and we just want to remind them that another person is wondering of them and that they are not by yourself. … This month’s donation bracelet is named ‘Angel.’”

Smith mentioned that as jewellery income increase she hopes to be equipped to donate more bracelets every month to breast most cancers sufferers.

Neveh's Jewelry

Neveah’s Jewellery delivers a big collection of special models. (Courtesy of Jade Smith)

Working AS A Workforce

Though Smith reported she and her daughter have a terrific working relationship, often it’s hard to be the parent of your business partner.

“Learning how to hear to every other, and trusting Nevaeh to make options that I might not constantly agree with can be challenging, but as companions we are discovering to collaborate and compromise,” said Smith. “If I occur up with a layout that she entirely hates, I simply cannot be the dad or mum and do the ‘because I explained so.’ This is a partnership amongst the two of us. …I love that she can make her very own conclusions.”

Neveh's Jewelry

“Our parts are designed in modest batches no much more than 10 of a particular style will ever be made. We use a large amount of beading for our craft, and we have made personalized orders on ask for,” reported Jade Smith. (Courtesy of Jade Smith)

But Smith mentioned she relishes the extra time she receives to invest with the youngest of her three kids, because, 15-year-olds never commonly shell out that substantially time with their mom and dad.

“I hope that she learns that as a younger woman who will face adversity in lifestyle, that her toughness and electric power are at any time current, and she is the one in control of her pleasure and future,” stated Smith.

NEVAEH’S Jewelry AT A Look




New Firms in Target is a weekly column that relates the tales of new Staten Island business owners. If you have a new business on Staten Island, e-mail [email protected].

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