The hottest sneaker of 2020, the Air Jordan 1 OG Dior, has arrived
The most important cop of 2020 was so haute, it came and went without ever hitting retailer floors.
After the Air Jordan 1 OG Dior sneakers debuted for the duration of Dior’s pre-fall 2020 demonstrate in Miami in December, sneakerheads and sector insiders alike went into a sartorial tizzy about the to start with-ever streetwear-fulfills-luxurious mashup from the storied couture home and Air Jordan.
The collaboration celebrates the 35th anniversary of the release of the Air Jordan 1. The makings of that legendary pair are all there on the new 1 — an ’80s-inspired higher-best silhouette, the Jumpman Wings brand, that signature swoosh — even though the hand-painted shade of Dior gray is a nod to the French label’s signature hue (and a favored of the founding couturier, Christian Dior).
Initially scheduled to fall in the spring, the coronavirus pandemic caused a delayed release.
On June twenty five, the community was capable to sign up to store the fall. According to a report from WWD, five million folks signed up irrespective of the manufacturing of only a number of thousand sneakers.
With a retail cost tag of $2,two hundred (the reduced-best variation retails for $2,000), the constrained-version higher best is now reselling on sites like StockX for over $14,000.
Landing an actual pair is mission unattainable, but a recently launched video clip — which taps into Dior Artistic Director Kim Jones’ deep-rooted love of the Air Jordan — gives swoon-worthy shut-ups of this year’s most coveted sneaker.