September 27, 2022

Women Fashion

Never be Caught

Victoria’s Secret to launch its first offline store in Mumbai, plans to open 10 stores in 3-5 years, Retail News, ET Retail

New Delhi: Splendor and luxury personal put on model Victoria’s Magic formula is planning to open up its 1st offline retail store at Palladium shopping mall, Mumbai in August this year with its area franchise retailer Big Models, said Tushar Ved, President, Important Makes (India).

The keep will be spread throughout an place of 5,000 square ft and will host a few brand groups – Victoria’s Magic formula which is the flagship lingerie range of the retailer, Victoria’s Secret Magnificence which sells perfumes and entire body treatment solutions and Victoria’s Solution Pink which sells intimate don alongside with athleisure have on.

Just after Mumbai the manufacturer ideas to open up its next retail outlet in Delhi followed by a shop in Bengaluru by next year, shared Ved adding that the enterprise programs to open 8 to 10 special retail shops in following a few to five several years.

Victoria’s Mystery launched its on the net retail store in India for beauty products and solutions last 12 months. Answering why the brand’s flagship intimate dress in vary was not launched on line, Ved said that the business preferred to give consumers the very first practical experience in an offline structure. He shared that when the brand name has sufficient offline retail existence throughout the place, it will concentrate on launching the category on the web, identical to its natural beauty on-line keep.

Chatting about the performance of Victoria’s Secret Splendor e-store, Ved reported that the on line shop is undertaking considerably extra than envisioned.

“We count on that in India we can cater to a significantly bigger marketplace on line mainly because we are in a position to penetrate into tier one, two and 3 towns,” he stated adding that through on the internet the brand name is in a position to arrive at the customer the place they are based mostly.