Exquisite Jewellery of Solihull – The Background


Most resources quotation the firm made jewelry from the sixties to the seventies. Nevertheless this is untrue. Exquisite jewelry was created by the firm referred to as W A P Watson Ltd. below is the providers time line:

1909 to 1914 – Walter Archibald Parker Watson experienced a modest factory in Hockley Hill, Birmingham production chains and then gilt jewelry.

1914 W A P Watson bought his corporation to Augustus Harry Electrical power and Clarence Oswald Flint. They held the name and subsequently grew to become W A P Watson LTD

1914 to 1934 Subsequent the Initially Entire world War, Messrs Electric power and Flint became experienced in generating costume jewelry. The original quantity of staff members was 6 and it was in the course of this time the array of jewelry was named Beautiful.

1934 The firm with its 125 staff moved to Hampton Street in the Birmingham’s Jewellery Quarter. They also had premises in Mary Avenue. Now not only making jewellery but also crested souvenirs.

1937 to 1954 W A P Watson ceased manufacturing jewellery throughout the 2nd Environment War but concentrated on serving to the war effort. Adhering to the war, Exquisite jewelry and the souvenirs production ongoing. But with enhanced desire and the confined room offered in the Birmingham’s Jewellery Quarter, the Powers looked for more substantial premises. Augustus son’s Wallis and Jack had now develop into the handling directors

1954 to 1977 The organization moved in 1954 to Vulcan Highway Solihull. Expanded and introduced the Mirella trade name of gold plated image frames, mirrors, pens and small pill boxes. The identify Mirella came from a person of their employees. Crystal was released into their item manufacturing. At their peak the organization manufactured 20,000 items of jewelry less than the Beautiful title. Well-known for their Birthday and Scottish vary – fantastically hand enameled brooches, necklaces and earrings.

1977 The Exquisite Jewelry array was stopped owing to the competitors of the significant import of cheaper jewelry from the East. However the crested souvenir selection was increasing as extra persons had been in a position to choose holidays in the British isles and overseas. Spoons, bells, letter openers, thimbles have been available in all the vacationer gift outlets throughout the Uk

1977 to 1989 The organization experienced to minimize workers as they struggled to survive the economic downturn and competition. They created new ranges of Collector’ Keepsakes – thimbles, letter openers and bells. Also leather merchandise beneath the title of Manor Leather craft.

1989 to 2000 The Crystal Flame array of silver and gilt animals with a crystal turned popular and finally developed into the Tudor Mint assortment. The common Myths and Magic variety of medieval figures and people took off and nonetheless is quite collectible right now

2000 onward The Solihull manufacturing unit shut in the early 2000’s as the company moved to the United states to grow the Tudor Mint vary. In 2007 the business bought this to the Xystos team but even now retains a keeping company of The Watson Group Constrained in Shirley Solihull.

W A P Watson remaining a massive volume of collectible and lovely jewelry. Lots of ranges are obtainable and matching items.

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