Indian Terrain Fashions expanding in tier-II, III cities, Retail News, ET Retail

Chennai: Men’s have on model Indian Terrain Fashions Ltd is eyeing to boost its retail footprint in tier-II and III metropolitan areas in the region, a prime formal has said. The Chennai-primarily based enterprise has concluded twenty several years of functions in the region and has prepared further more enlargement by opening retailers in people metropolitan areas.

While the COVID-19 pandemic carries on to existing unparalleled troubles, it is integral to adopt the new standard and map a strategic journey that can reward the neighborhood as a total, the firm’s running director Charath Narasimhan said in a assertion.

“To mitigate the influence of present condition, we require to evolve and adopt more recent approaches of achieving out to the individuals,” he said.

“We are at present growing our retailers in tier-II and tier-III metropolitan areas and further more growing our business portfolio,” he said.

The enterprise has prepared to fortify retail retailers with the launch of fifteen new retailers in people metropolitan areas, which include Hubli, Lucknow, Siwan, Ganganagar and Ooty, and additional in FY ’20-’21.

With the impetus on digital (medium) in the present condition, the enterprise has invested in digital approach to fortify its e-commerce established-up and focuses on building partnerships with other e-commerce portals like Myntra and Flipkart, among the some others, he said.

The enterprise unveiled the ‘Store-to-Door’ strategy also, wherein a curated virtual catalogue is despatched to the shopper via social media platforms and the product is sent at the customer’s doorstep.

As a precautionary measure in the wake of the pandemic, shoppers who prefer to stroll into their retailers can resolve appointments and and make digital payments, he said.

Consumers, when visiting the retailer, were being encouraged to have on masks and stick to social distancing norms, the launch said, incorporating that a new selection of dress assortment would be introduced later on this thirty day period.