Lingerie Start-up Cuup Receives $11 Million in Funding

Lynn Imbier

Cuup has the virtual particular touch. 
The direct-to-buyer lingerie start out-up offers customers the prospect for a bra fitting without leaving their residences. But they really do not will need to fill out an on the internet variety possibly. Somewhat, females can schedule a twenty- to 30-minute movie convention get in touch with with a healthy therapist. 
“It’s fundamentally the identical healthy consultation that you could get when you appear into our showroom in SoHo,” stated Abby Morgan, a single of Cuup’s four cofounders. “You’re asked to have a measuring tape and that is all you will need. The healthy therapists will stroll you by how to measure on your own, which is fairly precise. But it is not just measuring on your own. It’s a dialogue about comprehending the value of healthy.”
From there, customers all about the U.S. can get their bras and underwear on the internet. 
“One of the causes we required to lean into the movie conferencing is that it permitted buyers who were being not in New York to get healthy,” added Kearnon O’Molony, a different cofounder. 
“You see a large amount of brands out there that have an algorithmic approach to get you into a improved sizing, by an in-consider quiz,” he stated. “But they’re not really that productive. We really like the plan of marrying that human element to [our

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