Mamas & Papas expands Next concessions

Lynn Imbier

Nursery and childrenswear retailer Mamas & Papas is expanding its Upcoming concession existence with two new openings at Manchester Arndale and Meadowhall.

A 2,000 sq ft room will open up in Upcoming Home, Meadowhall, this 7 days and a 3,300 sq ft concession in Upcoming, Manchester Arndale, will launch afterwards this month.

It follows the launch of new Upcoming concessions at Bristol’s Cribbs Causeway, in November 2018, and Lombardy Retail Park, in Hayes, last year.

Both equally concessions will present a vary of solutions for new and expectant mom and dad, such as vacation systems, nursery furnishings and gift merchandise. They will also offer in-retail store encounters this kind of as individual shopping appointments.

Nathan Williams, chief working officer at Mamas & Papas, explained: “It’s been a complicated year for retail, so it’s good to be opening new room. We’re fully commited to creating our omnichannel giving. Which is about carefully expanding our retail store portfolio with our strategic concession husband or wife, Upcoming, investing in new product growth, supporting our thriving online business, as well creating our new virtual individual shopping products and services. Even though additional of our consumers decide on to shop on the internet, it’s apparent they still genuinely worth a personalised, bodily shopping working experience as well, which is why the concession format will work.”

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