Chief operating officer and deputy CEO Chirag Patel will acquire around from Very long at the helm of Pentland Brands on 1 January.

Patel joined Pentland as global vice president of solution and marketing in 2014. He was appointed director of global strategy in 2016 and chief operating officer in January 2018.

In his new part at mum or dad company Pentland Team, Long’s obligations will involve overseeing its finance, tax and banking interactions.

Pentland Brands has also introduced a number of other executive improvements as aspect of a current strategic review.

White Stuff’s Penny Herriman will join afterwards this yr as chief marketing officer. Herriman is now consumer director at White Things and was previously global brand director at Boden from 2013 to 2019.

Pentland’s chief HR officer, Jon Godden, will grow to be chief operating officer and guide the IT, HR, authorized portfolio, venture management and workplace functions.

Charlotte Cox, who is now the brand director for Canterbury and Mitre, has been appointed EMEA president of Pentland Brands. She will be liable for the commercial groups across the region.

Cox replaces Richard Newcombe, who will acquire on obligation for establishing footwear prospects, together with main the Lacoste joint undertaking marriage.

In the meantime, the finance group has been restructured. Dominique Highfield will join the executive group as director of finance right after the chief finance officer part was manufactured redundant.