Off-White’s new Sloane Street store

The store, based at 32 Sloane Road in Knightsbridge, delivers the two men’s and women’s don collections.

The room was created by visual merchandiser Andrew Taylor Parr. Display styles are geometric, comprised of travertine marble and concrete.

Off-White, founded in 2013 by latest Louis Vuitton creative director Virgil Abloh, was named fashion’s “hottest” brand name in 2018 by ecommerce platform Lyst’s Index Report.

In the British isles, the label is now stocked in Harrods, Selfridges and Harvey Nichols.