Royal Enfield, Levi’s ink deal, unveil new apparel range, Retail News, ET Retail

NEW DELHI: Royal Enfield and Levi’s have struck a partnership to catch the notice of motorbike riders and denim lovers alike.

Though Royal Enfield will convey in the understanding of motorcycling, the apparel lover Levis’ will be the brands, claimed Puneet Sood, head of apparel business at Royal Enfield.

The partnership will retail jeans and jackets built from CORDURA® denim with superior abrasion resistance. They are purposefully made with capabilities like armour slots for shoulder, elbow and knee, a 3D pocket with a hidden zipper, superior visibility reflective tape and more.

In addition, there is a large range of graphic t-shirts available in the collection, with styles produced by a multi-disciplinary artist, Toria Jaymes, who is effective less than the guise of “Remain Outside”. Toria has a robust, reliable style and design language, and is a rider herself. She has previously collaborated with Royal Enfield and is normally observed in Levi’s® as she is a large fan of the manufacturer herself.

Conversing about the capsule collection, Sood included, “The cotton apparel and denim are superior abrasion resistance with quick entry to side pockets.”

The driving apparel will have an aesthetic appeal and at the exact same time are purpose-generate. The apparel collection will range among Rs 1,499 and Rs seven,999 although the demin will be priced Rs six,999 onwards.

“The item aesthetics and the functionalities set this collection aside and I am absolutely sure the motorcycling group and even the rider at coronary heart will like this collection,” claimed Sanjeev Mohanty, MD – South Asia & MENA, Levi Strauss & Co.

Before in June, Royal Enfield introduced the launch of its 1st-ever apparel and driving gear range, completely for ladies in India.