The “Bushwick Birkin” is acquiring its possess waiting record — just like its fancier cousin Hermès.
Telfar is building its continually offered out “Shopping Bag” — the It bag noticed all over Brooklyn’s hip neighborhood — simpler to purchase on-line.
With an on-line procuring occasion on Wednesday, the brand name is launching its Bag Protection System, through which customers can pre-purchase the coveted bag in “any size, any shade, any portions.” For 24 several hours commencing at midnight on Aug. 19, supporters can pre-pay for “guaranteed delivery” of the very hot bag by no later than Jan. 15, 2021.
Telfar’s 24-hour acquiring window is in response to the hype and backlash from customers, who have extensive complained about the bag offering out quickly each time there is a new source fall. Before in August, the Shopping Bag offered out in minutes, a lot to the dismay of Twitter customers hoping to hop on the trend.
“We are not about hype and scarcity,” wrote Telfar. “We did not established out to make an unattainable to get solution. The entire stage of our bag is accessibility and neighborhood.”
Launched in 2014 by Telfar Clemens, the genderless label’s Shopping Bag is readily available in three measurements with obtainable selling price details (ranging from $one hundred fifty to $257) and has been regularly offered out due to the fact it debuted.
Stars, these types of as Solange and Selena Gomez, are supporters of the coveted carryall, and it created a cult-like position between followers of the brand name over the past couple a long time. Quite a few younger creatives dwelling in Bushwick, wherever the black-owned brand name is based, are prepared and eager to purchase into the Telfar philosophy simply just explained as “Not for you — for absolutely everyone.” The hype, which spawned its nickname immediately after the unattainable-to-get Hermès Birkin, was assisted by resale web sites, such as eBay and StockX, wherever the luggage had been readily available to purchase at marked-up costs in the $seven hundred and bigger range.
And — rightfully so — its cachet is not fading at any time soon many thanks to this Bag Protection System.