Swiss manufacturer group Maus Frères International, which owns Lacoste, Gant and Aigle has rebranded as MF Models Group.
The move follows the group’s acquisition of The Kooples in 2019.
Chief executive Thierry Guibert reported: “This improve in our identity is the logical and necessary final result of our progress over the very last handful of many years. Further than a straightforward improve of identify, MF Models Group earlier mentioned all demonstrates our new organisation, at the same time a lot more coherent, a lot more integrated and a lot more worldwide, to provide the group’s unique brand names and their development”.
The improve in identify also marks a improve in governance with successive appointments of Romain Guinier as CEO of The Kooples, Sandrine Conseiller as CEO of Aigle and Patrik Söderström as CEO of Gant over the past 12 months.