Virgil Abloh’s next Louis Vuitton menswear show is going global

Lynn Imbier

As the menswear exhibits for spring 2021 are unveiling digitally this 7 days, Virgil Abloh declared that he will be opting out of revealing his collection for Louis Vuitton at this time.

Instead, the still-to-be-produced collection — titled “Message in a Bottle” — will be shown Aug. six in Shanghai as section of a sequence of global destinations in which the threads will be presented in true life.

Paris and Tokyo will also perform host to Vuitton’s journey, with more metropolitan areas probably getting extra to the calendar right until the close of 2020.

In an effort to transfer absent from the standard solitary-year format, Abloh options to fuse several collections and show them all at the moment. According to a press release, the Aug. six show will offer “looks recurring from the Slide-Wintertime 2020 collection, appears to be freely established by the studio during the lockdown utilizing recycled materials, and new appears to be established from current strategies.”

virgil abloh
Courtesy of Louis Vuitton

Right up until then, a short video (directed by Abloh) identified as “The Adventures of Zoooom with Friends” will have to suffice. Produced by the storied French label Friday, it functions a motley crew of animated figures playfully building their way all-around the Town of Lights. It concludes with the figures packing Louis Vuitton delivery containers and loading them on a barge that sets sail on the River Seine with a metaphorical watch of arriving in Shanghai for the brand’s major Aug. six expose.

As the sector indicating goes, “It’s constantly trend 7 days someplace.” Depart it to Abloh to carry trend — and the buzz that he inevitably inspires — in all places.

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